Internet marketing might be a broad term, but it's an extremely important one. Twenty years ago the Internet as a whole was more of an interesting oddity than anything else, something new that might have potential in so many areas, but no one could begin to imagine how much this one invention would change the entire world. As it became obvious how much the world wide web would change business forever, the rise of Internet marketing was assured.
Also commonly referred to as online marketing, Internet marketing refers to any advertising or effort to use website traffic, social media, or email to get sales or new clients. Think of Internet marketing as being the top of a pyramid, with several more specific types of advertising underneath.
For example, the following common terms are all forms of very specific types of Internet marketing:
- Social Media Marketing
- Email Marketing
- Webinar Marketing
- Pay Per Click or Pay Per Impression Advertising
- Paid Search Engine Optimisation (SEO)
- Video Marketing and more!
In other words, Internet marketing campaigns can take many different forms and as you might have guessed based on that long list, most companies have large picture campaigns that take advantage of several different specific strategies. They might use a few of the strategies listed above, or they might use all of them and more. Marketing matters whether offline or online, and it's important to stay on top of the newest trends and options to make sure any company advertising online gets the most out of their efforts.
Paid advertising refers to Google Adwords and the equivalent type of advertising on search engines like Yahoo and Bing. If a business goes through a corporation to do their online advertising, this can include banner and display ads that appear on mobile devices or even on other people's websites.
Paid advertising takes on many different forms, and there are even large websites that offer their advertising space. If they have enough traffic, they will attract the attention they need to get plenty of advertisers paying them for that prime space.
Social Media Marketing
Social media marketing focuses on social media websites like Pinterest, Instagram, Facebook, Twitter, and even YouTube. Since so much time spent online (especially by younger customers) is on social media, this is a critical aspect to any long-term marketing plan for a company.
Advertising is done directly through these websites and gives companies the ability to advertise connections directly to their company website or even to their online social profile. Maintaining a positive and active online account in social media is critical to stay in the eyes of online customers.
Online Coupons & Specials
This is only appropriate for certain types of companies or businesses, but online coupons and specials are a great way to get the attention of budget-conscious customers or even get your product or service in front of people who usually wouldn't give them a serious consideration.
Paying for Search Engine Optimisation
Web sites on the first page of the search engine results get all the traffic, and the top three results get 80 to 90% of that traffic. That's just the way it is, and it also goes to show just how important SEO is to get to the top of the results.
There are over 200 things that go into ranking in the search engines, and many companies find it easier to hire an SEO specialist to help them get up those rankings and their share of the long-term traffic.
Email marketing remains popular. While no one likes spam or mass emails, the truth is that advertising through email can still be extremely effective. This gives the opportunity to build rapport with whoever gives a company their email address. This can lead to having a list of customers who are always interested in what a company has to sell and who you can hit with a new email every single time they have something new to sell.
There are many different ways a company can benefit from Digital Marketing. Taking advantage of just one of these can be extremely beneficial but by tackling a bunch of them at once the results can be outstanding.